Archive for November, 2012


Old Media v. New Media

I was perusing Twitter and saw the mention of “new media.” I wondered what this phrase was and dug a little deeper to see that the journalistic gods were at work creating a new buzz around old and new forms of media. Hell, I have done the same – look at the name of this blog: SocialMediumSphere. My aim was to sum up not only social networks, but also what they encompass.

Old media would include newspapers, press releases by fax, radio, and I’d dare venture to say that even email is an old manner. The word “old” does not mean that those tactics are not to be used anymore, but simply renovated. I like that approach much better. People are still reading newspapers – no matter the decline in readership, it still exists, so why not use it?

While old media was a passive form of entertainment, new media is interactive entertainment. It’s fun for me to post the high cost of Enterprise’s rental cars and to get a response back quickly on how they can assist. {I’m disappointed that they couldn’t offer me a discount, but that’s another post.}

Social media, on the other hand requires a conversation between the content creator/s and the audience. Social media is about the people who engage on the platform. If people are connecting through the media, then it is social.

In order for new media to be considered social, it needs to have an element of interactivity where the audience can contribute, connect or collaborate with the content. There are big brands right now that are not utilizing this aspect – they ignore posts on Facebook and Twitter and fail to interact with their audiences which costs them money in the long run.

The Ricki Lake Show recently began creating social media communities and producing new media programming that integrates the old and new media. I’ve watched the show in the past and haven’t really been a fan, but I think that’s taking all mediums with a Tweet in the right direction.

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Get Glue is a name I was excited about. I signed up without exactly knowing what to expect, but since I’ve signed up I have been disappointed. The social network focuses on rating and checking on which television show you’re watching. I am a big fan of reality tv shows (which really isn’t reality, but that’s another post and blog altogether). But GetGlue didn’t have any listed – not even Jersey Shore! *gasp!

I piddled around for a while rating the tv drama shows that I was familiar with and liked and checked in as I watched Will & Grace, but I wasn’t exactly thrilled to want to return to the site to check in.

The advantage seems to only be one sided – which is to the networks of the shows promoted on the social network. The audience can rate, but not communicate with each other and there doesn’t seem to be a way to encourage engagement between the tv show and the viewer or even amongst viewers except to say that we’re watching the same show. Yippee. (And I mean that exclamation in its driest form.)

Are you a user or fan of GetGlue? If so, chime in and let me know your thoughts because to me GetGlue is…stuck.

This is great information for nonprofits to use!

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Date: Wednesday, September 4, 2013
Time: 1pm-2:30 EDT
Cost: $50 or Spring Webinar Special
How to Register: Sign up!
Presented By: Heather Mansfield
View: All Webinars for Nonprofits

This webinar begins with a general introduction to LinkedIn, a social network with more than 200 million professionals worldwide. Nonprofits are increasingly participating in the LinkedIn community through LinkedIn Groups and Company Pages. This webinar will teach you how to successfully create, manage, and promote a LinkedIn Group for your nonprofit and highlight best practices and demonstrate how to manage discussions, subgroups, templates, and announcements.

Also discussed is how to tap into the power of LinkedIn Company Pages already created and managed by others that are related to your mission and programs. The webinar closes with information on how to claim and set-up your organization’s Company Page and an exploration of the ever-expanding Company Page tool set.

View original post 17 more words

This is great information for nonprofits to use!

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Date: Wednesday, September 4, 2013
Time: 1pm-2:30 EDT
Cost: $50 or Spring Webinar Special
How to Register: Sign up!
Presented By: Heather Mansfield
View: All Webinars for Nonprofits

This webinar begins with a general introduction to LinkedIn, a social network with more than 200 million professionals worldwide. Nonprofits are increasingly participating in the LinkedIn community through LinkedIn Groups and Company Pages. This webinar will teach you how to successfully create, manage, and promote a LinkedIn Group for your nonprofit and highlight best practices and demonstrate how to manage discussions, subgroups, templates, and announcements.

Also discussed is how to tap into the power of LinkedIn Company Pages already created and managed by others that are related to your mission and programs. The webinar closes with information on how to claim and set-up your organization’s Company Page and an exploration of the ever-expanding Company Page tool set.

View original post 17 more words