Archive for August, 2013


  • How many searches have you conducted and been lead to a Wikipedia website in order to learn more and to get more of the story? There is a story behind that…in fact, there are several stories. Wikipedia is not comprised of only 1 person, but thousands who contribute their time and energy in order to share the full story.

    Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. The Wikimedia Foundation, Inc. is an American 501 charitable organization. Wikimedia is a global movement whose mission is to bring free educational content to the world.

    Through various projectschapters, and the support structure of the non-profit Wikimedia Foundation, Wikimedia strives to bring about a world in which every single human being can freely share in the sum of all knowledge.

    wikipics

    The open nature of Wikipedia has led to various concerns, such as the quality of writing, the amount of vandalism, and the accuracy of information. But I have been a Facebook friend of a fellow Wiki for a while now. She recently traveled to Hong Kong for Wikimania 2013.

    Sandister allowed me to interview her via Facebook chat and here she shares about her time with Wiki and setting up a Ghanaian Wiki chapter.

    Questions:

    What made you begin with Wiki Ghana?

    Are you a part of the Wiki Women too? If so, tell more about that part and what made you join them.

  • I have always been interested in writing and also social media. Wikis allowed me the best of both worlds. So when a friend invited me to help him create a group that uses and contributes to wikis of the Wikimedia Foundation, I instantly agreed. We founded Planning Wikimedia Ghana. So we could focus on Ghanaian content on Wikipedia and any other Wikimedia wiki that applied.

  • Questions:

    What about the Wiki Women portion? Any comments? Also, what benefits does one gain by doing Wiki?

  • So much to apply! I met the people I have been interacting with online physically. Which is important for networking. Some groups like ours have grown to become Non profits. That is the ultimate status so I learnt these: -Ghana has unique issues because of underdeveloped digital technology so we are going to need a lot of creativity to gather a big community here. -I gathered resources both digital and print to bring home for our campaigns -Network with other African groups, it makes things easier -Strive for excellence, Wikimedia is looking for “world domination” aka worldwide access and contribution to our wikis. Therefore make more contributors/members!

    I haven’t been able to join Wiki Women fully. I have an on going outreach in Ghana that I needed to focus on. But after the conference, I realized synergy is key. I met some of the team and I will work towards some collaboration for female members that may come.
  • Benefits — some people have full time jobs in WMF -the next is engagement. It has the same kind of leverage Twitter and Facebook can give you.

  • Questions:
  • How do you make it a fulltime paid job?

    Did you meet other Wikis (is that a real name? lol) of whom you aspire to be like?
  • Sandister Tei

    There are so many opportunities. Once you are in the community you will most def hear something that you may qualify for and you apply. I met other Wikimedians. But as to what I want to do in the community, getting Ghana chaptered is my main concern.

    Questions:

    What is a step towards getting Ghana chaptered? When do you foresee that happening?

  • Sandister Tei
  • Getting more people contributing info about Ghana to the wikis is the way to chapter-ship

          Questions:

          How many people would that amount to? Or, is there a certain # of contributions that must be made monthly/

            weekly?

  • Sandister Tei

    It is different for everyone what the participation is so I can’t say.

    Read more about Sandister’s trip to Hong Kong and to learn more about what Wikis speak about when they get together.

    END

    If your brain isn’t already buzzing with ideas on how to best utilize WikiPedia for your business and online marketing campaigns, here are some suggestions:

    Presenting a point of view that is objective is key. This can be helpful in many cases and especially those where some damage control is necessary.

    Verifiable information must also be presented. If you have information that has been shared before, then this is the perfect medium to present your business, name, or brand.

    As per Sandister, Wiki is not the easiest to load information to because of it’s verification process, but to assist PR professionals along the way they also have a handy guide.

    Sandister Tei is the mastermind behind Tei Ink Press , a magazine on business and technology and also the Community Manager of Planning Wikimedia Ghana.

Social Business Tools

As I assist many businesses with their social media campaigns I learn and see that their employees are a major asset to their brand and always encourage them to utilize these voices.

A good way to test this theory is by utilizing some social business tools a.k.a. business intranet.

As we become more of an “in the cloud” society relying on digital space rather than office space, there is a way to communicate in a manner of which keeps everything in one place instead of by email, IMs, and Facebook chat.

Are you a part of a business that is a hybrid or your company office space is in the cloud? Yammer to the rescue!

Yammer is a social business network designed to use for private communication within organizations or between organizational members and groups. Once you sign up for the service you can create your profile and then invite others to join you and separate them according to a department or group.

Yammer leads with What are you working on? which triggers the inner hybrid office thoughts to share so that you can all stay abreast of what each is working on and offer information accordingly. Efficiency.

There is a free service as well as paid service starting at $5 per user per month. The layout includes a live stream as well as the ability to upload the mobile app. Additionally, there are also the opportunities to send and receive messages, IMs, the ability to see who is online at the present moment, communities that are separated, the ability to follow people, and more.

Currently I use Yammer and several other tools like it because I assist several organizations with their social media campaigns. Most of the companies I have never met in person. We use these tools to keep in touch with how the social media campaign is fairing and if there are any questions, suggestions, or comments. I’m sure for those with bigger companies, 40+,  this could be very beneficial to keep in touch and up to date on projects as you work throughout the day. You can also customize your company logo to appear to keep uniformity for those in your group.

So imagine, at a conference, you and the company could have side conversations and take notes about the event without tweeting it in to the Twitterverse or sending an email. Instead you are in the moment of the event and able to respond to each other quicker. Another example is when the company is trying to get out projects and do their work. Everyone needs to stay in touch and know how that is looking and utilizing a social intranet can best help.

Another term, social business, was created to describe how companies can generate greater value for their ecosystem by adding a social overlay. The first-generation social business was defined by Nobel Peace Prize winner Muhammad Yunus. The term evolved to a second generation by the Dachis Group to incorporate a social element interconnecting the various business constituents including marketing, R&D, customer support and suppliers. This second-generation meaning of social business is often tied to shared value and can encompass the use of social media tools.

In a social business, ideas and information flow horizontally, vertically, from the bottom and from the top; throughout the business. If you work in an office environment you know all too well the different syndromes that can occur because of how much money a person makes or if they are the favorite of the CEO. In this social business environment you get rid of such protocols and get to the answer of what is good and best for the company to move forward.

Will you be signing on to include your company or group? Are you already using this social network service? Leave me a note and let me know your thoughts.

 

Benefits to using a social business tool: 

  • Equal sharing of input and ideas
  • Accountability – was Sharon or Dave supposed to get more information and dropped the ball? Then you can better see how to go about facilitating duties and to help co-workers in their jobs; foster collaboration and get the job done in a more efficient manner
  • Tap in to the talents of your employees. There’s something to be said about goofing off and having a little fun with the social business tool. That is oftentimes where the great ideas derive from. It’s not always about doing the same thing, but making it seem like it is different. Your company/brand will be presented as an empty, but nice looking vessel.