No, the introduction of hashtags to Facebook is no longer news, but observations can be made.

When I have searched for hashtags via Facebook I find many from varied people, but I am one who usually wants to connect because of this bond. Facebook, as we all know, does not encourage connecting to people you do not know. I’ve had numerous people tell me that they were banned from befriending others or that they were issued a warning because they tried to befriend someone they did not know outside of the network. As a matter of fact, I’m hearing about a LOT of complaints about Facebook, but that will be saved for another post.

For those who do not know what I’m referring to, read on…

Facebook now supports hashtags (this is a hashtag: #) to allow users to find and follow popular and topical conversations on the site. Users now can:

  • Search for a specific hashtag in their search bar.
  • Click on hashtags that originate on other services, such as Instagram
  • Compose posts directly from the hashtag feed and search results.

Users can still control who sees their posts, even if they contain hashtags, which is good…kinda. I will never understand why many choose to overreact to their privacy online. It does not exist, as we have seen from the recent news of Snowden.

Hashtags are expected to increase brand interaction. Without these hashtags, users were limited to seeing posts by their friends, the pages they had liked, and the pages their friends had liked – as well, of course, as any promoted posts.

Of course, there is also such a thing as hashtag overkill.

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What hashtag fun have you been having on Facebook?