Archive for July, 2013

Remember the video where the dad shoots the teen’s computer? I was instantly intrigued by the words on the screen: Dad shoots teen. The natural side of being nosey and interested won over and I clicked through to learn that these search words lead to a father who demanded respect.

This dad was very upset about the disrespectful messages his teen daughter posted on Facebook. I sympathized and wanted to see what he did in this video. I smiled because I could relate because I too have a teenaged daughter and we have had the talk about respecting ourselves in the social media realm.

The dad proceeds to shoot up his daughter’s laptop and over 100,000 viewers later he’s famous. Naturally this made me think about how my own clients want instant social media success.

Get Instant Social Media Success and Go Viral!

  • Firstly, you must be sensational. What do you have to say that is different from everyone else? Certainly there is something as related to the adage that all of us have a story to tell.
  • Secondly, there is no such thing as bad publicity, so if this dad were seeking more IT jobs (his career), then he certainly now has their attention. If he had started a YouTube video trying to get clients to buy from him that would not have worked. Audiences like to be dazzled first.
  • Lastly, base your product or brand around something, anything! Do not start off asking/begging/pleading that the product be bought. Your product will be treated the same as the telemarketers: disconnect and hang up.

*Disclaimer: Title is not an invitation for you to go about shooting things. Duh.


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Something I thought was funny as I notice that the social media world seems to be dominated by egotistical men. Almost everyone is an expert or guru when it comes to this digital conversation. I enjoy reading about others and their successes and finds, but I do find it comical sometimes. It is a bit of a disappointment to see that we’ve switched to the digital office and it’s the same story. But to not get too down about it I wanted to share this information I found that I thought was comical.

In an excerpt from the July 1943 edition of a publication,Transportation Magazine, male supervisors received some “useful” advice about managing women in the workplace.

“There’s no longer any question whether transit companies should hire women for jobs formerly held by men. The draft and manpower shortage has settled that point,” the introduction ran. The point of the guidelines that followed were to help men find the ‘most efficient women available’.

“Tips on Getting More Efficiency Out of Women”:
1. “Pick young married women.” While they’re less likely to be ‘flirtatious’ they haven’t lost their ‘pep and interest’ in work, like their older married sisters presumably have.

2. If you do have to hire older women, the writer suggested choosing those who have held down a job before. “Older women who have never contacted the public have a hard time adapting themselves and are inclined to be cantankerous and fussy.”

3. “General experience indicates that “husky” girls – those who are just a little on the heavy side – are more even tempered and efficient than their underweight sisters.”

4. “Retain a physician to give each woman you hire a special physical examination – one covering female conditions.” Apparently this would afford the employer legal protection, but would also reveal if the potential employee had any ‘female weaknesses’ that would prevent them from working.

5. “Give the female employee a definite day-long schedule of duties so that they’ll keep busy without bothering the management for instructions every few minutes.” While women are good at being told what to do, they lack initiative.

6. It’s also a good idea to vary your female employees’ duties. “Women are inclined to be less nervous and happier with change.”

7. Women should receive plenty of rest breaks, but not so much for the rest. “A girl has more confidence and is more efficient if she can keep her hair tidied, apply fresh lipstick and wash her hands several times a day.”

8. Unlike men, women cannot bear harsh criticism. “Never ridicule a woman – it breaks her spirit and cuts off her efficiency.”

9. “Be reasonably considerate about using strong language around women.”

10. “Get enough size variety in operator’s uniforms so that each girl can have a proper fit. This point can’t be stressed too much in keeping women happy.”